How to scale your small business with a website.

Do you have a small business which you run as a side hustle for passive income or a full time business which Offcourse means you are self-employed?

May be you are looking for a way to grow your business and take it to the next level, well i’m here to tell you that you can actually scale your business up with a professional website. If you already have a website which you use for your business, you can as well turn it into a money making machine.

Website has been the major source of marketing and a medium by which businesses reach their audience and customers. With a website the reach becomes even unlimited.

You see, when you run a business and may be you have an outlet which can be a shop or an office, then you don’t have a website, your reach is only to the people in your immediate environment or locality.

Then let’s say you have a website, your reach becomes unlimited, anyone with an internet access will search you and find you on the web, the person will read about you, your business, product and services, the person may even make a purchase on your website.

With the percentage of people who are comfortable shopping from the comfort of their home growing at an alarming rate due to the effect of covid-19 pandermic and other resultant effects, having a website and marketing that website becomes imperative for businesses especially small businesses and start-ups.

If you are a small business owner, a personal brand, or any form of enterprise in any industry at all, having a website is something you have to work towards, and if you already have a website,maybe you should dedicate enough resources to your website to harness it’s potential of being the most sales machine in your sales force.

The good news is that building a website is not a capital intensive project, you can even host and design your website yourself with WordPress which is easy and seamless.

If you don’t have the time due to your schedule, you should consider hiring a Virtual Assistant to help you with this as it is very important for your business.

Websites can even be converted to e-commerce stores where you can list your products and customers can make purchases from the comfort of their homes.

Let’s say you have a restaurant or a small grocery store, you can list your products or menu as the case may be. Then your customers are allowed to book their meals on your website or purchase your listings from your grocery e-commerce store.

Then you can now add a delivery service to your business. The idea basically is to serve people  to the comfort of their homes which is the trend at this time.

This translates to more reach for your small business and offcourse more money in your pocket.

Can you see the importance of a website at this time and age? I will advise you to jump on this trend immediately and scale your business. You see a website is a digital real estate. We all know the importance and value of real estate.

Your website is your digital footprint and now is the digital boom, every aspect of life has been digitalised so what are you waiting for digitalise your business, you are loosing out on a big potential source of sales.

HOW TO START A WEBSITE RIGHT AWAY.

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Starting a website is super easy and you can even start right away. You can start a WordPress website with a few clicks.

WordPress is the best platform to host and manage your website, WordPress is a Content Management System (CMS), it allows you to manage your posts, products and your entire digital portfolio.

With their one click install feature, your website can be ready within a few short time.

You can even turn your website into a high conversion e-commerce  website where you can sell your products to anyone in the world. This can be done using their woocommerce plug-in all very easy and efficient to use even if you are not a Techy.

Whatever you wish to do with your website, WordPress is that one single platform that will give you a professional digital outlook and almost free of charge.

The cost of hosting a professional  webiste if you wish to do it yourself which i guarantee you is very easy even if you are not that Tech savvy is below $100.  it’s one of the easiest things to do if you have the drive to do it.

You can even watch some youtube videos on how to set up your WordPress  website and you are good from there.
Just type in the keywords  on youtube
“how to host a wordpress website”

Whatever we share on our website here and you have some questions to ask or you needbsome direction, you can always reach out to us using the chat box, this is to let you know that you are not alone in your financial independence journey.

We are all looking up to being financially free right?  that should be the goal of us all and we can achieve it together as we are all here to learn.

HOW TO PURCHASE YOUR HOSTING AND DOMAIN NAME.

The domain name will be a name of your website, it’s your virtual address only unique to you. Your domain name will looks like this;
www.yourwebsitename.com

This is your domain name and with this name, anyone on the internet can access your website, your products and Businesses.

To buy a domain name, go to Namecheap and purchase your domain name which can costs below $10, create an account with Namecheap, then purchase your domain name.

The next thing is to purchase your Hosting from Namecheap as well and this can cost up to $45 per year. Hosting is the server where you upload your posts on the web. It is a form or a virtual storage where you upload  the files and information relating to your website. this server is dedicated to serve your website at all time even while you are sleeping.

This is the two investments you have to make for your website to be live.

Once you have purchased your hosting and domain name, you can now install WordPress, it allows a one click install, you can as well choose your theme which is the feel of your website or how your website looks.

All these you can do within just few clicks, once you have installed WordPress, you will have access to WordPress dashboard which is the backend of your website from where you will make your posts and create your products, from there you can as well change the entire look of your website.

WordPress has a repertoire of more than 60 thousand plug-ins both free and premium plug-ins for your use. Plug-ins are basically used to add functionality to your website; what it means is that whatever you want your website to do, or any function you want your website to perform, there is a plug-in for that particular function.

You now get the point? If you want your website to sell products and recieve payments, their is a plug-in for each function, the good news is that most plug-in are for free, you can even achieve much with the free version of each plug-in.

So what are you waiting for? Jump on this, if you have not yet built your website.
If you need my advice on the platform to build your website, kindly use WordPress.

Namecheap is the best hostings company as far as i’m concerned because of their customer service policy, i must commend their customer service, very fast and customer oriented, so purchase your domain and Hosting on Namecheap and start your digital journey.

A whole lot of businesses you can host and run just with having a website.  I put it to you that in some industry you don’t even need to have your products, you can partner  with a brand that has products that you like, you only have to build your own website, then list their products on your website and set the price; as you make sales, the brand can ship directly to the buyer, this is called dropshipping and it’s a business model creating millionaires anually.

Do you have a fashion house, or you have passion about fashion, you can create a fashion blog where you share fashion tips, you can as well add a fashion e-commerce store where you sell clothings and fashionable apparels.

On your website, you do basically whatever you want, like i said earlier, your website is a digital real estate, it’s like your digital house. Domain actually originated from the latin word ‘Domus’ meaning house in English and in your house you do whatever the f*ck you want.

Once your website has been set up and live, you can begin the process of marketing your website which is absolutely easy if you have the drive. There are some forms of digital market to tap from

First of all you need to link your website to your social media platforms, you will need to create a social media business page like facebook, instagram, Pinterest etc. It is easy to link your social media accounts to your WordPress with the jetpack plug-in.

It is absolutely very easy to set up, just download the jetpack plug-in from your WordPress dashboard and follow the set up instructions which are very simple.

The need to link your website to your social media channels is so that your brand will be in harmony accross social media platforms, this is called social media marketing, all your posts to your website be it blog post or product post will be automatically shared to your official social media page accross platforms.

Social Media algorithms actually gives preference to accounts that are linked to a website. A website makes you appear professional and it also make your audience to take you and your business seriously.

Another form of digital marketing is paid adverts. Facebook ads, Instagram Ads, Google Ads, Pinterest Ads and all paid ads are designed to give your website and your products maximum exposure across platforms.

If you have a little to invest in paid ads, i will advice you try it out to give your products some reach.

Content marketing is also a form of digital marketing to harness, this process involves you create valuable contents for your website, contents like blog posts, video tutorials can actually put your business in the search engine.

Infact it is a powerful digital marketing strategy because content is king. In the digital marketing world, valuable content remains the king, so if you can find a way to create valuable contents on your website, then you are in this for the long run.

Another form of digital marketing to harness in order to scale your business is Pinterest Marketing. If you don’t have the money for ads and you are looking for free ads source, i will advise you leverage the porential in this virtual search engine called Pinterest.

Yes Pinterest is more of a Virtual search engine that it is of a social media platform. With over 500 million users who can create and save ideas in form of pins. A whooping 85% of online shoppers reportedly made a purchase with pinterest or planned their purchase with pinterest.

You definitely don’t want to miss this powerful source of free traffic. Pinterest allows you to pin Images and attach external links to it; what this means is that you can post  your product image directly to Pinterest or your blog image and the link will be live forever. This is the most single  powerful feature of Pinterest.

Businesses and Brands are jumping on Pinterest to harness it’s traffic potential.

You can start right away and for free by creating a Pinterest Business accout, then from the settings you can claim your website; this is also same as linking your Pinterest business account to your website.

Once you are done, you can now pin your products and blog posts directly from your website to Pinterest.

Pinterest is such a massive source of free traffic to  your digital real estate which is your website, blog, e-commerce as the case may be.

Once you have completed the set up process, you are on your way to building a massive brand for yourself just with a website. But the key to every success story remains CONSISTENCY.

The more you create the more your chances of being found and thus increasing your audience. There are a whole lot of ways to generate content ideas for your blog. Use Pinterest and follow creators that are already successful within your niche.

Take a look at what they are doing and copy their steps. Don’t copy their posts, rather copy their steps. You can as well read books, reading helps your mind to expand and as your mind keeps expanding, more ideas will be flowing to you. A good writer offcourse must be an avid reader.

I assure you that if you can be consistent in creating contents inform of products and Blog posts and even short videos, you will see a massive result within 6 months.

Find a way to create contents on a daily basis because search engines like Google, Bing, Pinterest etc actually give preference to blogs that are consistent with content creation. This is called Search Engine Optimisation (SEO).

This is the motivation you need to get started now, if you need more motivation, then you probably shouldn’t start a business, get yourself a job.

For any questions and directions, kindly reach out to us through the chatbox on the website.

Thank you for reading.

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