Steps to build your personal brand

Personal Branding is no much different from business branding, both are out to achieve the same result which is project ones value to the audience.

It is in not just your value that will attract the right audience to you but how you communicate those values to your audience and this is where it boils down to being authentic in your relationship.

Few things surpasses authentic human relationship anytime and anywhere.

Do you wish to boost your personal branding strategies? Here are six simple steps that will work for you.

1. WHO YOU ARE

Since we are all unique, you will have to show what makes you You in terms of your area of specialisation. Businesses and Brands are out to solve a particular problem, tell your audience the value you are out to add to their life and watch them follow you willingly.

But the key to personal branding is not in what you say but actually in what you do, the way you carry yourself, the way to speak and communicate, the way you address issues, the way you reason and every other thing about you.

The best way to achieve a top notch impeccable personal brand is to be authentic in your relationship with your audience. Be yourself at all times because  people will always see through fake.

2. HOW ARE YOU PERCEIVED

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Like said earlier, Authentic Human relationship is the foundation of personal branding. You have to understand that you are dealing with humans and that some pair of eyes are on you all times.

How ‘re you perceived by your audience. Make sure that your audience perceives you with the right mindset and attitude.

Your audience should perceive you as a problem solver, someone they can seek advice from when they are faced with some life issues.

This offcourse stresses the need to be grounded in your area of specialisation, keep on improving yourself, read books on the subject matter, watch educational shows so you will be able to help your audience out when they are faced with similar issues.

3. WHAT DO YOU WANT TO ACHIEVE

What do you actually want to achieve by building a personal brand. Do you want to make money? Do you want an audience you can sell to? Do you want to be popular? Do you want Authentic Human Relations?

Give yourself a genuine answer to these questions before starting out on your personal branding journey.

It’s all hinged to the legacy you want to leave behind, make sure you tie this to your business goal and aim you want to achieve.

4. CREATE YOUR BRAND

Since you have figured yourself out, you have been perceived in the right way, and you have made your point as to the legacy and Business goals you want to achieve.

Now is the time to build your personal brand from the scratch. You should know that their is no cutting corners or magic bullet to it, it takes time, effort and consistency. Little steps at a time adds up to bigger results.

Personal branding is all about being authentic in your relationship with your audience on a consistent basis.

Your goal should not be to be popular, people may follow popularity but they don’t capitalise on popularity and that’s not the way to go about it.

Your audience should know where you stand on a particular issue and on wherever you stand, make sure you have an authentic reason for standing there.

5. CREATE YOUR ECOSYSTEM

Your Ecosytem is like your niche i.e. your tarket market. Identify your tarket market and be strategic in reaching them.

Creating your ecosystem also means that you have done your assignment and research, your market analysis and now you are sure of the target audience you want to reach and the best way to reach them.

The means of reaching your target audience is as much important as well because your mode of communication is they key to your audience heart.

You must communicate in such a way thay your audience keeps looking up to hear from you.

You too must create a conducive atmosphere as well for your audience to reach out to you, this is inform of attentive listening, you must listen to your audience as much as they listen to you, that’s the basis of communication.

6. CREATE YOUR NETWORK

Build connections for yourself, expand your network, work with like minds, seek people out, people that has the potential to help you in your journey.

Your network is your networth. A network of friends, colleagues, mentors will go a long way to help you achieve your business goal.

Expand as much as you can, reach out where possible, offer some help without being asked, go the extra mile and you are on your way to the top.

Personal branding is what everyone should aspire to achieve, each and everyone of us has a brand to represent which is ourself. The way you work, walk, talk, speak e.t.c all represent your personal brand and i think it is that important that we should put some work into it.

In every situation one finds himself, Your personal brand is your DNA, whatever is in your DNA, make sure you apply it to whatever situation you find yourself.

A man’s talent makes a way for him, tie this to your personal branding strategies and you will reach your goals.

Thanks for reading.

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